Friday, 28 March 2008

Idea Déjà vu


After thinking about something, for weeks even, its a great feeling to finally have a eureka moment. You have an idea that you believe in and you think everyone else will too. If you then find out it has been done, its extremely demoralizing. 
Here is Tom and Joe's 3 step plan for getting back on the horse:

1: When you get that heart-drop-feeling, try and exit the building without a meltdown. 
2: Lie down in a darkened room and repeat, "its only advertising" whilst enjoying your favorite sandwich. 
3: Do something else, waste an hour, on something like this ...and come back to it.

1 comment:

Adam Maddox said...

Have you seen the JJ Abrams Ted talk, it's one of my favourites.