Geek chic.

Its not like we are geeks, but we love drive-by's on the elderly, hence we are clammy with anticipation for GTA 4.

Make them want in.

We have been bothering you with our goings on for a while now and have just realized that we have yet to upload a video.
Having thought about it for a while we decided not to upload the video we made of our break-dancing monkey (named MJ) but to show something relevant.


This is a great viral that has been around on the blog circuit for a while now, its a viral from 'Ray-Ban'. We love viral marketing as you can let your imagination run wild, there are less rules and Idea is king. The interesting aspect about this viral is it leaves you asking the question 'is it real?'- we one day wish that a brief like this lands on our table so we can go proper mental! The thought of making thousands of people smile rubs us the right way.



(Oh, and here's MJ pulling some serious shapes)

Idea Déjà vu

After thinking about something, for weeks even, its a great feeling to finally have a eureka moment. You have an idea that you believe in and you think everyone else will too. If you then find out it has been done, its extremely demoralizing. 

Here is Tom and Joe's 3 step plan for getting back on the horse:

1: When you get that heart-drop-feeling, try and exit the building without a meltdown. 

2: Lie down in a darkened room and repeat, "its only advertising" whilst enjoying your favorite sandwich. 

3: Do something else, waste an hour, on something like this ...and come back to it.

Plug: Johnson Banks

We read Mr. Banks' blog every week, although its not strictly about advertising its a useful and interesting insight into the industry weather you're in it or not.

Check this entry about recent trends in advertising. 

Keep calm and carry on.

A common mistake we both make when trying to answer a difficult brief is to panic.
It’s natural starting out that you will feel the pressure, trying to impress your boss with big and wonderful ideas, and when they don’t come the panic button is automatically pushed. We have been through this process a number of times in our short time in the industry, and have found that it’s totally the wrong way to go about the creative process.
A great book that explains this process is ‘A Technique for Producing Ideas’ by James Young, it’s a short book written in essay form that remains a bible for lots of young creative teams (its only £3).
Or if your really struggling to come up with ideas we find that a quick game of ‘Pro Evolution Soccer’ works a treat. This can be found in most retail outlets, Ronaldo is well good on it!

"Hey guys, what does treatment mean?"

We ask what something means when we don't know. We are often met with 'how did these guys get in here' faces when we do, but we figure its worth the embarrassment not too look like an ass later on.
We didn't know what the flip the following words were.

'Treatment'- On receiving the idea for a e.g. advert, a director will explain how he will shoot the film, you might send the your idea to multiple directors too see witch ones vision is closest to what you want.

'Lorem ipsum'- When you lay out an ad you might use Loreum Ipsum instead of your real copy (its basically gibberish in latin) too judge what it will look like purely artistically. Check out this Loreum Ipsum generator. 

A 'vignette'- Is basically one shot in a film, when the scene changes quickly to a totally different one. For an example of an advert with multiple vignettes see here: Advert.

Above the line/Below the line- This is the difference between mass media ads (TV Radio etc) aimed at everyone (above the line), viruses the more focused means like direct mail and events etc (below the line). Wanna read more?

Eyeballs: Amount of people looking at your ad.

Scamp: Very quick drawing of an ad.

I dunno why some people have to complicate things.

up on the roof

A view from our roof in Delhi.
Click to enlarge and scroll.