We ask what something means when we don't know. We are often met with 'how did these guys get in here' faces when we do, but we figure its worth the embarrassment not too look like an ass later on.
We didn't know what the flip the following words were.
'Treatment'- On receiving the idea for a e.g. advert, a director will explain how he will shoot the film, you might send the your idea to multiple directors too see witch ones vision is closest to what you want.
'Lorem ipsum'- When you lay out an ad you might use Loreum Ipsum instead of your real copy (its basically gibberish in latin) too judge what it will look like purely artistically. Check out this Loreum Ipsum generator.
A 'vignette'- Is basically one shot in a film, when the scene changes quickly to a totally different one. For an example of an advert with multiple vignettes see here: Advert.
Above the line/Below the line- This is the difference between mass media ads (TV Radio etc) aimed at everyone (above the line), viruses the more focused means like direct mail and events etc (below the line). Wanna read more?
Eyeballs: Amount of people looking at your ad.
Scamp: Very quick drawing of an ad.
I dunno why some people have to complicate things.
No comments:
Post a Comment