In the short time we have been cruising around the
adverting industry we have been recommended to read
many books, one that comes up more often than others
is ‘Hey Whipple Squeeze This’ by Luke Sullivan.
We have both read it and have nothing but rave reviews
for it. Weather you’re starting out or experienced in
advertising (or creative thinking in general) its well
worth a read.
It touches on all aspects of advertising, from writing
great copy, directing your own advert to dealing with
annoying clients.
Put it this way Joe (one part of joetom.com) cant even
read, and he enjoyed it.
Buy it now………
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